The DSCC’s first two ads of the 2012 election cycle targeted North Dakota’s race. The group has purchased at least $160,000 in ad time here so far.
Roll Call reports the DSCC reserved airtime from Oct. 2 through Nov. 5 to potentially run ads in North Dakota during the final weeks leading up to Election Day.
The reservation is part of a nationwide blitz the DSCC has planned, in order to target the nation’s most competitive races, Roll Call wrote.
Reserving ad time is different than purchasing it. Political groups often opt to purchase less time than they reserve, but by reserving blocks of time in advance, they can secure better placement.